Sephora (Sephora USA, Inc.)

Actively expanding in all states

About the Company

Sephora is a Paris–based French multinational chain of personal care and beauty stores founded in Limoges in 1969. Featuring nearly 300 brands, along with its own private label, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, beauty tools, and haircare.

Last updated: February 12, 2020

Current Locations
Publicly Traded
HQ Address
525 Market Street, San Francisco, CA

Expansion Plans

The company will open 100 stores in 2020. This marks its largest real estate expansion to date, more than doubling its store growth in 2019. And the focus, with this growth, will be on expanding outside of shopping malls. Sephora will also be looking to grow in cities like Charlotte, North Carolina, and Nashville, Tennessee — not necessarily urban markets like New York and Los Angeles. Sephora’s next set of stores will be slightly smaller than its existing ones — spanning about 4,000 square feet compared with 5,500.

Desired size
3,500 to 4,500 sq ft
12 Month Expansion Plans
24 Month Expansion Plans
Expanding in
Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Washington D.C., West Virginia, Wisconsin, Wyoming

News Stories


Got updates about Sephora? Let us know!